Introduction

Established in 1999, Evil Geniuses is a known esports organization focusing on League of Legends, Valorant, and CS:GO. EG has consistently maintained its position as a top contender in the esports industry. The team’s values and beliefs of excellence, innovation, and community engagement align with Red Bull’s values and passion for supporting top-tier athletes. By partnering with Evil Geniuses, Red Bull would have the opportunity to further strengthen its presence in the sports industry, especially with a brand that has a competitive success and strong fan and brand loyalty. The sponsorship will allow Red Bull to enhance its visibility, deepen its connection, and expand their connection. This sponsorship will produce a great synergy, creating exciting marketing opportunities and exclusive content.

Sponsorship Offers

Red Bull focuses on high-energy, high performance sports and esports. EG’s identity is built on competiton, pushing limits and breaking barriers. These two brands have the same philosophy and brand values that will make them great together

Red Bull and EG have the same target market.

Youth and Gen Z/Millenial audiences

• younger demographics (16-35)

• Consume content through platforms like Twitch, YouTube, TikTok, and Instagram - aligns with the gaming and esports space

• Evil Genius players, streamers, and content creators have strong influence over these age groups, offering Red Bull exposure

Red Bull’s association with one of the most respected E-sports organizations will boost visibility, credibility, and consumer preference

By partnering with EG, Red Bull will strengthen its position as the leader in beverages for E-sport athletes

ESL One Birmingham 2019

• EG’s Dota 2 secured a second-place finish at MLG World Finals

• The tournament achieved a peak concurrent viewership of 306,070, setting a new record for ESL One Dota 2 events

2023 Valorant Champions

• EG clinched the world championship title in Valorant in 2023

• The event attracted 11,500 attendees, while the number of peak concurrent viewers reached 1,291,045 people.

Elite Title Partner

$1Mil-2.5Mil

Exclusive title sponsorship (“Evil Geniuses powered by Red Bull”)

Logo placement on player jerseys, team content, and event banners

Dedicated branded content series with Evil Geniuses players

VIP hospitality at major esports events

Customized Red Bull activations

In-game branding in partnered games

Retail cross-promotion and exclusive product collaborations

Focus on player & creator collaboration

Partner with Red Bull affiliated creators like Ludwig or other gaming influencers to do co-streamed events, challenges and sponsored content

EG players take over Red Bull social media accounts

Example: Ludwig challenges an EG player to a Red Bull speedrun gaming session with fun stakes

Total impressions

Engagement rate

Number of video views on branded content

Screen time analysis of Red Bull’s logo on player jerseys, event banners, and in-game overlays

Tournament viewership numbers where EG competes

Surveys & feedback from attendees who received Red Bull samples

Sales performance

Brand Integration

The Red Bull logo and branding will be on EG jerseys, in-game assets, and digital platforms,. This will help increase exposure to esports fans

Content Collaborations

co-branded digital content, behind-the-scenes footage, and interactive campaigns

Product Promotions

Red Bull will be integrated into EG’s content, social media promotions, and giveaways